When I first saw this campaign on a bus stop next to my house I said HEY that's PIA! ( photo below - a friend of mine that owns a LA clothing brand LPA ) I was confused at first, then saw the Glossier link and figured it was something bigger. Glossier chose to market their new body wash line with a camping filled with REAL women. Women of different shapes, size and age. To me, this was the most important beauty campaign of 2017, showing natural bare bottomed women in a different light.
I asked Pia immediately how she felt about being naked on posters all over LA & NYC, she said it gave her a bit on anxiety, but the amount of love & admiration she got from this campaign was overwhelming. I can only imagine what someone who's never had a naked photo taken of themselves feels like, let alone have them posted up on park benches and street corners.
It shows the general public & young girls that not everyone is "perfect" or what society thinks is "perfect". You don't have to be a super model or famous to be in a campaign, it shows you are amazing just the way you are.
As a brand, Glossier is arguably one of the most-loved out there, with fans from Helen Mirren to Glamour's own staffers. And for good reason: The products are generally great, but it's fair to say that a lot of the appeal comes from the Glossier worldview, which encourages women to be themselves and to use beauty to enhance, not hide. Never has that been more true than with the brand's newest ad campaign, which elegantly shows an inclusive range of women's bodies as they are in real life.
Holding back the long sigh that this is still groundbreaking news, let's focus on the positives. Revolving around Glossier's new Body Hero products—an oil body wash and a creamy lotion—the campaign features gorgeous women with professions and body types across the spectrum.
Basketball player and Olympic Gold medalistSwin Cash Canal, influencer and clinical research coordinatorMekdes Mersha, Outdoor Voices founderTyler Haney, creative directorLara Pia Arrobio, and model-slash-It-girlPaloma Elsesser (who you might also recognize fromFenty Beauty's campaign andGlamour's own outfit inspiration gallery).
Posted by Jessie Andrews