What inspired you to start The Fox Tan?
Having previously been in the tanning industry for 7 years I saw there was a void for products which would help people get the results they wanted in a shorter period of time when in the sun. It was a bit of a lightbulb moment actually, an ‘ahh ha’ and I knew that I was on the right track. Nowadays everyone wants things faster and better.. so that’s what we set out to do. A no BS product that really works!!
Whats the biggest lesson you’ve learned since starting your own business?
Nobody is going to work as hard as yourself and things generally don’t go to plan!
What is some advice you would give to an aspiring businesswomen?
Be prepared to work harder than you ever have before, but don’t worry, it will be worth it! Don’t let money be the driving force behind what you do. Be extremely passionate about your idea and you’ll enjoy every moment, the highs and the lows in which you’ll learn from.
It’s important to take time to appreciate each and every step.
When was your first experience of defeat and how did you over come it?
Initially we thought our brand would be better suited to retail in Australia. We thought we had secured a big retailer in Australia but ultimately it fell through. It ended up to be the best thing as we then pivoted to more concentration on the online market and the rest is history! So the message is make sure you are fluid and quick enough to adapt.. because there will be obstacles and nothing ever goes as you had planned.
What do you consider to be a perfect day?
Self care is very important to me, be it meditation, breathing, walking. I always try to prioritise this in my schedule. I love a productive day at Fox HQ, working in closely with the creative team and executing new ideas. I truly love what I do so it doesn’t feel like work. I like to finish off my day on the couch, with my pups and a delicious plant based meal.
What’s a quote you live by?
When life gives you lemons.. turn that into the next kickass skin care scent.