RACHAEL PHILLIPS

August 05, 2020

RACHAEL PHILLIPS

What inspired you to get into the profession and on the path that you’re on? 

I grew up with very active, hardworking parents who always encouraged creativity and forging ones own path. I worked as a stylist in high school and found myself fascinated and inspired by the history of each design house and where the designers drew their inspiration from and at that point I knew I wanted a career in the fashion industry. I took a little detour from fashion when I was 19 to pursue a career as a personal trainer and after completing all of my certifications I found myself in LA training professional athletes in off-season strength and conditioning. At this time, my parents owned a swimwear store, Butterflies and Bikinis, and I began handing all of their marketing, events, buying, and merchandising. As the athleisure craze began to take off, I realized I had an opportunity to merge the two things I loved, fashion and fitness, so I launched my own online store called B-Fly Activewear, as a sister site to Butterflies and Bikinis. After a couple years, I was fortunate enough to meet with the managing partner at APL and we instantly hit it off, there was no position open for me but she eventually created one and I started with the position of Public Relations Coordinator. I’ve been with APL for nearly 5 years now and it’s been the most incredible experience with an amazing team of individuals.

 

Whats one goal for yourself that you currently have? 

One goal that I have is to find and maintain a balance of work and self-care. Especially during this pandemic and working from home, I’ve found that I have difficulty allowing myself to step away from the computer for a quick sweat which ultimately has a negative effect on my mental health and overall productivity.

  

What’s something you love about being a woman? 

I love everything about being a woman but as I’ve gotten older I’ve really began to appreciate female friendships and female camaraderie. There is nothing like strong women supporting each-other.

  

If you could change one thing in the world what would it be?

One issue that become increasingly important to me over the years is the issue of climate-change and the impact the fashion industry has on it, specifically fast fashion. I’ve made an effort to only buy vintage pieces or from brands that have sustainable practices. 

 

Is there something you do to help you get motivated on days you might not feel as motivated? 

This is something I’ve really been struggling with the past 4 months since quarantine but accountability really helps, my girlfriends and I are constantly checking in on each other and encouraging each other to find joy in the little things. 

 

Do you have a favorite quote?

Yes! It was actually my first tattoo. It’s a quote from Shakespeare’s Othello and it reads: “The robbed that smiles steals something from the thief”, meaning that as much as someone may want to bring you down, as long as you keep your head held high, they don’t have any power over you.

 

Be sure to check out Rachael on instagram @baechael + her pages @butterfliesandbikinis and @blfyactive.



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